1soc.ru уже писал об участии России в экспозиции лучшей мировой социальной рекламы, прошедшей в конце августа в Южной Корее.
Всего на экспозиции было представлено 20 видео-роликов социальной рекламы - их можно увидеть здесь (с английским переводом) и 22 образца печатной социальной рекламы.
Специально для первого сайта о социальной рекламе в России размещаем здесь материалы и образцы лучшей печатной социальной рекламы России, представленной на ежегодной международной экспозиции. Отбор проведен Центром рекламных исследований Grand Prix совместно с дирекцией международного фестиваля рекламы AD Stars в июне-июле 2010 года.
Client: WWF Russia
http://wwf.ru/
Agency: Ogilvy
Client: WWF Russia
http://wwf.ru/
Agency: Tatiana Moiseeva & Yasha Kazhdan
Client: WWF Russia
http://wwf.ru/
Agency: Michel Mour, Tomsk, Russia
Client: GreenPeace Russia
http://www.greenpeace.ru
Agency: DraftFCB Moscow
Client: GreenPeace Russia
http://www.greenpeace.ru
Agency: DraftFCB Moscow
Client: Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC)
www.stopspid.ru
Agency: Ogilvy Group Russia
"You are doing the same if you do not know your HIV status. Affects everyone. STOP Spid.ru. Get maximum information on www.stopspid.ru and get tested for HIV"
Client: GreenPeace Russia
http://www.greenpeace.ru
Agency: Leo Burnett Moscow
Client: Charity Foundation Downside Up
http://www.downsideup.org/
Agency: Most, Zoloto
Client: Charity Foundation Big Change http://www.bigchange.ru/
Agency: McCann Erickson Russia
Client: The Hospice Charity Fund Vera
http://www.hospicefund.ru
Agency: MOJO STUDIO
Sick and elderly lions are sent away from the pack, leaving them to take care of
themselves. But we are people - that's why we shouldn't abandon our close ones.
The first Moscow Hospice have for 15 years helped the incurable oncologic patients.
There are 40 hospices in Russia at the moment. There should be at least 500. Find
out what you can do.
Because we are people www.hospice.ru
Client: The Hospice Charity Fund Vera
http://www.hospicefund.ru
Agency: MOJO STUDIO
We will be thankful...
We will be thankful to you till the end of our life.
Each day, over 220 thousand people in Russia, discover cancer of 4th degree. Such
a diagnose, means only one thing - death. Doctors in this situation are forceless.
To help to such ill people can only a hospice fund. Here, to deceasing people, is
assured a fully-featured care and are created human conditions for live - a worthy
life till the end.Helping to hospice funds, you can manifest your charity and facilitate
the participation of those, that have not enough forces to help them self's by their
own.Believe, that they will be thankful to you, simply for the fact, that you still
remember them.
Lear and find out more about hospice fund on www.hospice.ru
Client: The Hospice Charity Fund Vera
http://www.hospicefund.ru
Agency: MOJO STUDIO
Wolves are cruel toward sick congeners - they bite weak animals, unable to hunt, to
death. But we are people - that's why we shouldn't abandon our close ones. The first
Moscow Hospice have for 15 years helped the incurable oncologic patients. There
are 40 hospices in Moscow at the moment. There should be at least 500. Find out
what you can do for hospice.
Because we are people www.hospice.ru
Client: Charity Fund Deti Nashi
www.detinashi.ru
Agency: BBDO Russia Group
Client: Charity Fund Deti Nashi
www.detinashi.ru
Agency: BBDO Russia Group, Zoom, LazyAnt
Client: Charitable Foundation Helping Children with Cancer «Nastenka»
www.nastenka.ru
Agency: Photo: Maxim Barushnikov, Design: Revaz Todua
Client: Ovosham.net
Agency: Ovosham.net
PSA from the non-profit initiative group Ovosham.net. The poster simulated the Google ads and placed on top of commercial advertising. Despite the violation of the rules of advertising, the campaign and posters caused huge public debate. As the result, in mass media published no less than 100 materials on the importance of citizen activism
Client: Moscow State Committee on Telecommunications and media
Agency: Narodnaya Initsiativa Fund
Social Informational program to promote reading.
You can see a close-up photo of a beautiful open book in the middle of the picture. The pages of the book are heart-shaped. In this advertising reading is being marketed not only as a way to get useful information, but also as a way to easy your heart and soul and simply to spend good time. The poster influences the emotions of target audience effectively.
Client: AGENCY FOR SOCIAL INFORMATION
http://asi.org.ru
Agency: Troitsa group
The project and site tak-prosto.org dedicated to promoting the ideas of charity and volunteerism in Russia
Подробнее о проекте можно узнать на сайте Центра рекламных исследований Grand Prix здесь